Purdue University Press Books

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  150 Years of Purdue Engineering: Celebrating Our Consequential Impact on the World

  Arvind Raman and Jim Small

  Since its founding 150 years ago, Purdue University’s College of Engineering has profoundly shaped and improved the world, amassing breakthroughs spanning nearly all facets of society. Highlighting the indomitable spirit, ingenuity, and achievements of more than 100 Boilermaker alumni and faculty members, 150 Years of Purdue Engineering describes the program’s journey to become one of the most consequential engineering colleges in the United States. Richly illustrated with archival and contemporary images, this book includes stories that focus on Purdue innovators who have created everything from the barcode and the electronic TV receiver to the soft-serve ice cream machine and artificial kidney. It also shares the story of “John” Mohammed M. Atalla, the co-inventor of the MOSFET, the most produced and used digital circuits in circulation today. Indeed, a Purdue alumnus played a key role in the development of the most replicated engineered device in human history. Other Boilermakers featured include Neil Armstrong, the first human to step foot on the moon; Charles Alton Ellis, a lead designer of the Golden Gate Bridge; and Amelia Earhart, the first woman to fly solo across the Atlantic Ocean. While celebrating the past, 150 Years of Purdue Engineering also provides a glimpse into the next century and a half as the university continues to cultivate talent, promote research, and share its engineering acumen with the state of Indiana and the world.

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  Academic E-Books: Publishers, Librarians, and Users

  Suzanne M. Ward, Robert S. Freeman, and Judith M. Nixon

  Academic E-Books: Publishers, Librarians, and Users provides readers with a view of the changing and emerging roles of electronic books in higher education. The three main sections contain contributions by experts in the publisher/vendor arena, as well as by librarians who report on both the challenges of offering and managing e-books and on the issues surrounding patron use of e-books. The case study section offers perspectives from seven different sizes and types of libraries whose librarians describe innovative and thought-provoking projects involving e-books.

  Read about perspectives on e-books from organizations as diverse as a commercial publisher and an association press. Learn about the viewpoint of a jobber. Find out about the e-book challenges facing librarians, such as the quest to control costs in the patron-driven acquisitions (PDA) model, how to solve the dilemma of resource sharing with e-books, and how to manage PDA in the consortial environment. See what patron use of e-books reveals about reading habits and disciplinary differences.

  Finally, in the case study section, discover how to promote scholarly e-books, how to manage an e-reader checkout program, and how one library replaced most of its print collection with e-books. These and other examples illustrate how innovative librarians use e-books to enhance users’ experiences with scholarly works.

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  Advances in Research Using the C-SPAN Archives

  Robert X. Browning

  This book is a guide to the latest research using the C-SPAN Archives. In this book, nine authors present original work using the video archives to study presidential debates, public opinion and Congress, analysis of the Violence Against Women Act and the Great Lakes freshwater legislation, as well as President Clinton’s grand jury testimony. The C-SPAN Archives contain over 220,000 hours of first run digital video of the nation’s public affairs record. These and other essays serve as guides for scholars who want to explore the research potential of this robust public policy and communications resource.

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  Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative

  Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras

  Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country.

  The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets.

  This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos—especially Mexican Americans—is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.

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  A History of Yugoslavia

  Marie-Janine Calic

  Why did Yugoslavia fall apart? Was its violent demise inevitable? Did its population simply fall victim to the lure of nationalism? How did this multinational state survive for so long, and where do we situate the short life of Yugoslavia in the long history of Europe in the twentieth century? A History of Yugoslavia provides a concise, accessible, comprehensive synthesis of the political, cultural, social, and economic life of Yugoslavia—from its nineteenth-century South Slavic origins to the bloody demise of the multinational state of Yugoslavia in the 1990s.

  Calic takes a fresh and innovative look at the colorful, multifaceted, and complex history of Yugoslavia, emphasizing major social, economic, and intellectual changes from the turn of the twentieth century and the transition to modern industrialized mass society. She traces the origins of ethnic, religious, and cultural divisions, applying the latest social science approaches, and drawing on the breadth of recent state-of-the-art literature, to present a balanced interpretation of events that takes into account the differing perceptions and interests of the actors involved. Uniquely, Calic frames the history of Yugoslavia for readers as an essentially open-ended process, undertaken from a variety of different regional perspectives with varied composite agenda. She shuns traditional, deterministic explanations that notorious Balkan hatreds or any other kind of exceptionalism are to blame for Yugoslavia’s demise, and along the way she highlights the agency of twentieth-century modern mass society in the politicization of differences. While analyzing nuanced political and social-economic processes, Calic describes the experiences and emotions of ordinary people in a vivid way. As a result, her groundbreaking work provides scholars and learned readers alike with an accessible, trenchant, and authoritative introduction to Yugoslavia's complex history.

  The translation of this work was funded by Geisteswissenschaften International – Translation Funding for Humanities and Social Sciences from Germany, a joint initiative of the Fritz Thyssen Foundation, the German Federal Foreign Office, the collecting society VG WORT and the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association).

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  A Passion for Ideas: How Innovators Create the New and Shape Our World

  Heinrich V. Pierer and Bolko V. Oetinger

  Business and industry leaders are eager to find ways to spark the creative instinct in their work forces. This newly translated work examines the multi-layered environment of innovation by melding the thoughts of business management pundits like Peter Senge with the views of artist, politicians, and other non-traditional thinkers like Tao Ho, Peter Greenaway, and Wolfgang Rihm.

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  Applied Ethics in Animal Research: Philosophy, Regulation, and Laboratory Applications

  John P. Gluck, Tony DiPasquale, and F. Barbara Orlans

  This volume is a collection of chapters all contributed by individuals who have presented their ideas at conferences and who take moderate stands with the use of animals in research. Specifically the chapters bear of the issues of: notions of the moral standings of animals, history of the methods of argumentation, knowledge of the animal mind, nature and value of regulatory structures, how respect for animals can be converted from theory to action in the laboratory. The chapters have been tempered by open discussion with individuals with different opinions and not audiences of true believers. It is the hope of all, that careful consideration of the positions in these chapters will leave reader with a deepened understanding, not necessarily a hardened position.

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  Applied Research for Corn Production in Indiana, 2023

  Daniel Quinn

  The 2023 edition of Applied Research for Corn Production in Indiana offers accessible, research-based tips for farmers who want to improve corn production practices by using applied field-research trials. Daniel Quinn and the Purdue University Corn Agronomy team reveal practical ways to boost yields, reduce costs, and improve sustainability on the farm. Their findings are derived from applied research trials across the state and relate to important topics such as planting practices, fertilizer use, crop nutrition, cover crops, and new technologies. Applied Research for Corn Production in Indiana distills complex research into clear insights and supplies corn producers with effective methods to enhance farm efficiency and productivity.

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  Applied Research for Corn Production in Indiana, 2024

  Daniel Quinn

  The 2024 edition of Applied Research for Corn Production in Indiana offers accessible, research-based tips for farmers who want to improve corn production practices by using applied field-research trials. Daniel Quinn and the Purdue University Corn Agronomy team reveal practical ways to boost yields, reduce costs, and improve sustainability on the farm. Their findings are derived from applied research trials across the state and relate to important topics such as planting practices, fertilizer use, crop nutrition, cover crops, and new technologies. Applied Research for Corn Production in Indiana distills complex research into clear insights and supplies corn producers with effective methods to enhance farm efficiency and productivity.

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  Applied Research in Field Crop Pathology for Indiana, 2021

  Darcy E. P. Telenko and Sujoung Shim

  Applied Research in Field Crop Pathology for Indiana, 2021 serves as a summary of the applied field crop pathology research trials conducted in 2021 under the direction of the Purdue Field Crop Pathology program in the Department of Botany and Plant Pathology at Purdue University. In Indiana, there are more than 57,600 farms, 16,000 crop producers, and 900 certified crop advisers, Extension educators, and crop-protection industry representatives who manage more than 11.4 million crop-production acres with a total value of $6.3 billion annually. There are more than twenty diseases affecting corn, soybeans, and wheat that may decrease crop production and profitability. In a single growing season in the state, diseases can cause a total estimated loss of more than $400 million, making disease identification and management a primary concern. The goal of this book is to share some of the most current, nonbiased, research-based information to address the management of field crop diseases. This data will support individuals engaged in crop production, helping them select effective, sustainable, and economically sound disease-management practices to implement on their farms.

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  Applied Research in Field Crop Pathology for Indiana, 2022

  Darcy E. P. Telenko and Sujoung Shim

  Applied Research in Field Crop Pathology for Indiana, 2022 serves as a summary of the applied field crop pathology research trials conducted in 2022 under the direction of the Purdue Field Crop Pathology program in the Department of Botany and Plant Pathology at Purdue University. In Indiana, there are more than 57,600 farms, 16,000 crop producers, and 900 certified crop advisers, Extension educators, and crop-protection industry representatives who manage more than 11.4 million crop-production acres with a total value of $6.3 billion annually. There are more than twenty diseases affecting corn, soybeans, and wheat that may decrease crop production and profitability. In a single growing season in the state, diseases can cause a total estimated loss of more than $400 million, making disease identification and management a primary concern. The goal of this book is to share some of the most current, nonbiased, research-based information to address the management of field crop diseases. This data will support individuals engaged in crop production, helping them select effective, sustainable, and economically sound disease-management practices to implement on their farms.

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  Applied Research in Field Crop Pathology for Indiana, 2024

  Darcy E. P. Telenko and Sujoung Shim

  Applied Research in Field Crop Pathology for Indiana, 2024 serves as a summary of the applied field crop pathology research trials conducted in 2024 under the direction of the Purdue Field Crop Pathology program in the Department of Botany and Plant Pathology at Purdue University. In Indiana, there are more than 57,600 farms, 16,000 crop producers, and 900 certified crop advisers, Extension educators, and crop-protection industry representatives who manage more than 11.4 million crop-production acres with a total value of $6.3 billion annually. There are more than twenty diseases affecting corn, soybeans, and wheat that may decrease crop production and profitability. In a single growing season in the state, diseases can cause a total estimated loss of more than $400 million, making disease identification and management a primary concern. The goal of this book is to share some of the most current, nonbiased, research-based information to address the management of field crop diseases. This data will support individuals engaged in crop production, helping them select effective, sustainable, and economically sound disease-management practices to implement on their farms.

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  A Story for All Americans: Vietnam, Victims, and Veterans

  Frank L. Grzyb and John F. Kerry

  Story for All Americans: Vietnam, Victims, and Veterans (formerly titled, Touched by the Dragon) details wartime accounts of average servicemen and women-some heroic, some frightening, some amusing, some nearly unbelievable. The work is a historical compendium of fascinating and compelling stories woven together in a theme format. What makes this book truly unique, however, is its absence of literary pretentiousness. Relating oral accounts, the veterans speak in a no-nonsense, matter-of-fact way. As seen through the eyes of the veterans, the stories include first-person experiences of infantry soldiers, a flight officer, a medic, a nurse, a combat engineer, an intelligence soldier, and various support personnel. Personalities emerge gradually as the veterans discuss their pre war days, their training and preparation for Vietnam, and their actual in-country experiences. The stories speak of fear and survival: the paranoia of not knowing who or where the enemy was; the bullets, rockets, and mortars that could mangle a body or snuff out a life in an instant; and going home with a CMH - not the Congressional Medal of Honor, but a Casket with Metal Handles. The veterans also speak of friendships and simple acts of kindness. But more importantly, they speak of healing-both physically and mentally.

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  A Summer of Mass Murder: 1941 Rehearsal for the Hungarian Holocaust

  George Eisen

  Most accounts of the Holocaust focus on trainloads of prisoners speeding toward Auschwitz, with its chimneys belching smoke and flames, in the summer of 1944. This book provides a hitherto untold chapter of the Holocaust by exploring a prequel to the gas chambers: the face-to-face mass murder of Jews in Galicia by bullets.

  The summer of 1941 ushered in a chain of events that had no precedent in the rapidly unfolding history of World War II and the Holocaust. In six weeks, more than twenty thousand Hungarian Jews were forcefully deported to Galicia and summarily executed. In exploring the fate of these Hungarian Jews and their local coreligionists, A Summer of Mass Murder transcends conventional history by introducing a multitude of layers of politics, culture, and, above all, psychology—for both the victims and the executioners.

  The narrative presents an uncharted territory in Holocaust scholarship with extensive archival research, interviews, and corresponding literature across countries and languages, incorporating many previously unexplored documents and testimonies. Eisen reflects upon the voices of the victims, the images of the perpetrators, whose motivation for murder remains inexplicable. In addition, the author incorporates the long-forgotten testimonies of bystander contemporaries, who unwittingly became part of the unfolding nightmare and recorded the horror in simple words.

  This book also serves as a personal journey of discovery. Among the twenty thousand people killed was the tale of two brothers, the author’s uncles. In retracing their final fate and how they were swept up in the looming genocide, A Summer of Mass Murder also gives voice to their story.

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  (A)wry Views: Anamorphosis, Cervantes, and the Early Picaresque

  David R. Castillo

  The term anamorphosis, from the greek ana (again) and morphe (shape), designates a variety of perspective experiments that can be traced back to the artistic developments of the 1500's and 1600's. Anamorphic devices challenge viewers to experience different forms of perceptual oscillation and uncertainty. Images shift in front of the eyes of puzzled spectators as they move from the center of the representation to the margins, or from one side to the other. (A) Wry Views demonstrates that much of the literature of the Spanish Golden Age is susceptible, and indeed requires, oblique readings (as in anamorphosis).

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  Bell Telephone System’s Preeminent Role in the Growth of Industrial Design

  Ralph O. Meyer and Russell A. Flinchum

  Histories of design pay scant attention to the corded telephone, which played an immeasurable role in early communication. Although the Bell System, with many Nobel Prizes, is justly acknowledged for its technical prowess, it should also be recognized for its early and considerable impact on the developing discipline of industrial design. In 1930, young Henry Dreyfuss, who would later become known as a pioneer of industrial design, was retained by the Bell System as a design consultant and matured in that environment. With substantial input from Bell System engineers, Dreyfuss and his staff produced attractive telephone designs that were manufactured and installed in more than one hundred million American homes and copied around the world. Featuring over one hundred illustrations, Bell Telephone System’s Preeminent Role in the Growth of Industrial Design is a deep dive into the development and evolution of the corded telephone. A detailed case study of an object that would become so ubiquitous and commonplace, it is also the story writ large of the establishment and importance of the field of industrial design.

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  Building Your Epic Life: Your Journey, Your Way, Your Masterpiece

  Luciano Castillo

  Building Your Epic Life empowers young people to understand that failure is an inevitable—and essential—part of the journey to success. The author shares his own challenges and struggles, showing that no path to success is linear and without setbacks. The book teaches the value of building a healthy body, mind, and spirit, and includes exercises that offer actionable plans for individuals to realize a meaningful, self-defined life based on their core values. A proven roadmap workbook and short lectures guide readers through a series of practical steps to discover their purpose, vision, and understand the value of mentorship—and why each of these is fundamental in identifying life’s important moments and opportunities. Building Your Epic Life also recommends a range of books, affirmations, and daily routines for students and professionals who want to reach their full potential.

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  Bypass: A Memoir

  Joseph A. Amato

  This inquiry into matters of heart, conducted under the shadows of pending surgery, awakens themes of boyhood, education, and marriage and prompt questions about loyalty to a deceased father, connections with immigrant grandparents, loss and rediscovery of faith, and solitude versus community. A medical narrative, the book also chronicles a span of contemporary American life. Throughout Amato's account, the consistent reminder of his upcoming bypass invites readers to reflect on their own lives and selves. This is an intelligent and witty guide to an immensely common operation that nevertheless for each patient constitutes a unique experience-a veritable rite of passage.

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  Call Center Benchmarking: How Good Is

  Jon Anton and David Gustin

  Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equation. Herein lies the challenge and the primary reason to benchmark your call center metrics against not only the best-in-the-world, but also your most direct competitors, i.e., best-in-class.

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  "Cap" Cornish, Indiana Pilot: Navigating the Century of Flight

  Ruth Ann Ingraham

  Clarence "Cap" Cornish was an Indiana pilot whose life spanned all but five years of the Century of Flight. Born in Canada in 1898, Cornish grew up in Fort Wayne, Indiana. He began flying at the age of nineteen, piloting a "Jenny" aircraft during World War I, and continued to fly for the next seventy-eight years. In 1995, at the age of ninety-seven, he was recognized by Guinness World Records as the world's oldest actively flying pilot. The mid-1920s to the mid-1950s were Cornish's most active years in aviation. During that period, sod runways gave way to asphalt and concrete; navigation evolved from the iron rail compass to radar; runways that once had been outlined at night with cans of oil topped off with flaming gasoline now shimmered with multicolored electric lights; instead of being crammed next to mailbags in open-air cockpits, passengers sat comfortably in streamlined, pressurized cabins. In the early phase of that era, Cornish performed aerobatics and won air races. He went on to run a full-service flying business, served as chief pilot for the Fort Wayne News-Sentinel, managed the city's municipal airport, helped monitor and maintain safe skies above the continental United States during World War II, and directed Indiana's first Aeronautics Commission. Dedicating his life to flight and its many ramifications, Cornish helped guide the sensible development of aviation as it grew from infancy to maturity. Through his many personal experiences, the story of flight nationally is played out.

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  Composing the Party Line: Music and Politics in Early Cold War Poland and East Germany

  David G. Tompkins

  This book examines the exercise of power in the Stalinist music world as well as the ways in which composers and ordinary people responded to it. It presents a comparative inquiry into the relationship between music and politics in the German Democratic Republic and Poland from the aftermath of World War II through Stalin’s death in 1953, concluding with the slow process of de-Stalinization in the mid- to late-1950s. The author explores how the Communist parties in both countries expressed their attitudes to music of all kinds, and how composers, performers, and audiences cooperated with, resisted, and negotiated these suggestions and demands.

  Based on a deep analysis of the archival and contemporary published sources on state, party, and professional organizations concerned with musical life, Tompkins argues that music, as a significant part of cultural production in these countries, played a key role in instituting and maintaining the regimes of East Central Europe. As part of the Stalinist project to create and control a new socialist identity at the personal as well as collective level, the ruling parties in East Germany and Poland sought to saturate public space through the production of music. Politically effective ideas and symbols were introduced that furthered their attempts to, in the parlance of the day, “engineer the human soul.”

  Music also helped the Communist parties establish legitimacy. Extensive state support for musical life encouraged musical elites and audiences to accept the dominant position and political missions of these regimes. Party leaders invested considerable resources in the attempt to create an authorized musical language that would secure and maintain hegemony over the cultural and wider social worlds. The responses of composers and audiences ran the gamut from enthusiasm to suspicion, but indifference was not an option.

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  Confronting the Yugoslav Controversies: A Scholars' Initiative (Second Edition)

  Charles Ingrao and Thomas A. Emmert

  It has been two decades since Yugoslavia fell apart. The brutal conflicts that followed its dissolution are over, but the legacy of the tragedy continues to unsettle the region. Reconciliation is a long and difficult process that necessitates a willingness to work together openly and objectively in confronting the past. Over the past decade the Scholars’ Initiative assembled an international consortium of historians, social scientists, and jurists to examine the salient controversies that still divide the peoples of former Yugoslavia. The broadly conceived synthesis will assist scholars, public officials, and the people they represent both in acknowledging inconvenient facts and in discrediting widely held myths that inform popular attitudes and the electoral success of nationalist politicians who profit from them.

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  Constructing the Criollo Archive: Subjects of Knowledge in the Bibliotheca Mexicana and the Rusticatio Mexicana

  Antony Higgins

  This book constitutes an attempt to theorize the process of the emergence, in eighteenth-century New Spain, of a position of intellectual subjectivity differentiated from that established by the regime of Spanish imperial authority. The principal concern has been to trace how certain groups of Criollo intellectuals try to construct such discourses, paradoxically, out of the framework of available European systems of knowledge and representation. In this fashion, it was sought to discern the outline of an ideological program for Criollo political and cultural hegemony in the eighteenth-century.

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  Consumer Lessons From a Pandemic

  Nicole J. Olynk Widmar, Michael L. Smith, and Erin Robinson

  What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point.

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  Data Information Literacy: Librarians, Data, and the Education of a New Generation of Researchers

  Jake Carlson and Lisa R. Johnston

  Given the increasing attention to managing, publishing, and preserving research datasets as scholarly assets, what competencies in working with research data will graduate students in STEM disciplines need to be successful in their fields? And what role can librarians play in helping students attain these competencies? In addressing these questions, this book articulates a new area of opportunity for librarians and other information professionals, developing educational programs that introduce graduate students to the knowledge and skills needed to work with research data. The term “data information literacy” has been adopted with the deliberate intent of tying two emerging roles for librarians together. By viewing information literacy and data services as complementary rather than separate activities, the contributors seek to leverage the progress made and the lessons learned in each service area.

  The intent of the publication is to help librarians cultivate strategies and approaches for developing data information literacy programs of their own using the work done in the multiyear, IMLS-supported Data Information Literacy (DIL) project as real-world case studies. The initial chapters introduce the concepts and ideas behind data information literacy, such as the twelve data competencies. The middle chapters describe five case studies in data information literacy conducted at different institutions (Cornell, Purdue, Minnesota, Oregon), each focused on a different disciplinary area in science and engineering. They detail the approaches taken, how the programs were implemented, and the assessment metrics used to evaluate their impact. The later chapters include the “DIL Toolkit,” a distillation of the lessons learned, which is presented as a handbook for librarians interested in developing their own DIL programs. The book concludes with recommendations for future directions and growth of data information literacy. More information about the DIL project can be found on the project’s website: datainfolit.org.