Measuring the Emotional Impact of Climate Change Images on Tourists: a Neuromarketing Study.

Author

Carmen Kraaijkamp, Maastricht UniversityFollow
Patricia Picazo Peral, Universidad Las Palmas de Gran CanariaFollow
Sergio Moreno Gil, Universidad Las Palmas de Gran CanariaFollow

Type of Submission

Paper Presentation

Location

Gran Canaria

Recommended Citation

Kraaijkamp, Carmen; Picazo Peral, Patricia; and Moreno Gil, Sergio, "Measuring the Emotional Impact of Climate Change Images on Tourists: a Neuromarketing Study." (2023). ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19. 66.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/66

Participation

Attend the conference at Gran Canaria in person.