Measuring the sustainable behaviour and satisfaction with services in cruise tourism: a Naples case study
Location
Gran Canaria
Participation
Attend the conference at Gran Canaria in person.
Type of Submission
Paper Presentation
Short Abstract
The main aim of this paper is to analyse cruise tourists’ sustainable behaviour and their level of satisfaction in Naples as one of the main Mediterranean ports receiving this type of tourism. The usage of a semi-structured questionnaire, administered to 1180 cruise tourists, allows us to group cruise tourists into clusters and analyse all the elements of two alternate types of behaviour: environmental and social. We have developed an IPA analysis and use ordered logit models to assess which aspects are influencing the general satisfaction level. Our findings highlight that over 80% of visitors indicated that they are highly aware of the need to dispose of trash in a sustainable way, as well as differences between different cluster preferences. The findings, although drawn from only one destination, may be useful for practitioners and policy makers by allowing them to pinpoint and understand specific determinants of the socio-economic effects of cruise tourism on a destination, by taking into account the role of sustainable services.
Changed title and abstract
Measuring the sustainable behaviour and satisfaction with services in cruise tourism: a Naples case study
Gran Canaria
The main aim of this paper is to analyse cruise tourists’ sustainable behaviour and their level of satisfaction in Naples as one of the main Mediterranean ports receiving this type of tourism. The usage of a semi-structured questionnaire, administered to 1180 cruise tourists, allows us to group cruise tourists into clusters and analyse all the elements of two alternate types of behaviour: environmental and social. We have developed an IPA analysis and use ordered logit models to assess which aspects are influencing the general satisfaction level. Our findings highlight that over 80% of visitors indicated that they are highly aware of the need to dispose of trash in a sustainable way, as well as differences between different cluster preferences. The findings, although drawn from only one destination, may be useful for practitioners and policy makers by allowing them to pinpoint and understand specific determinants of the socio-economic effects of cruise tourism on a destination, by taking into account the role of sustainable services.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/25