Is This True? Trader Harassment Will Not Have a Deleterious Impact on Visitors’ Loyalty Intention Toward a Destination

Location

Gran Canaria

Participation

Attend Online/Virtually

Type of Submission

Paper Presentation

Short Abstract

Some researchers believe visitor harassment (VH) will not affect visitors' loyalty intention toward a destination. But is this true? Are all forms of VH equal in terms of their effect on visitors’ loyalty intention? The goal of the present study was to address these questions. To ascertain whether three types of trader harassment of visitors (THV) will have a negative effect on three types of visitor loyalty intentions. In particular, their intention to return to the destination, recommend a destination to others and support its micro-traders in the future. Two destinations were examined, the Dominican Republic and Mexico. Surveys (849) were analyzed using multivariate regression analysis. One critical finding of the study was not all forms of trader harassment of visitors were equal in their effect on visitors’ loyalty intention toward a destination. The findings are noteworthy as they could impact how VH is tackled at destinations.

Keywords: visitor harassment, tourist harassment, loyalty intention, vendors, traders

Paper Type: Research; Stand-Up Presentation; Extended Abstract

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Is This True? Trader Harassment Will Not Have a Deleterious Impact on Visitors’ Loyalty Intention Toward a Destination

Gran Canaria

Some researchers believe visitor harassment (VH) will not affect visitors' loyalty intention toward a destination. But is this true? Are all forms of VH equal in terms of their effect on visitors’ loyalty intention? The goal of the present study was to address these questions. To ascertain whether three types of trader harassment of visitors (THV) will have a negative effect on three types of visitor loyalty intentions. In particular, their intention to return to the destination, recommend a destination to others and support its micro-traders in the future. Two destinations were examined, the Dominican Republic and Mexico. Surveys (849) were analyzed using multivariate regression analysis. One critical finding of the study was not all forms of trader harassment of visitors were equal in their effect on visitors’ loyalty intention toward a destination. The findings are noteworthy as they could impact how VH is tackled at destinations.

Keywords: visitor harassment, tourist harassment, loyalty intention, vendors, traders

Paper Type: Research; Stand-Up Presentation; Extended Abstract

https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/45