Is This True? Trader Harassment Will Not Have a Deleterious Impact on Visitors’ Loyalty Intention Toward a Destination
Short Abstract
Some researchers believe visitor harassment (VH) will not affect visitors' loyalty intention toward a destination. But is this true? Are all forms of VH equal in terms of their effect on visitors’ loyalty intention? The goal of the present study was to address these questions. To ascertain whether three types of trader harassment of visitors (THV) will have a negative effect on three types of visitor loyalty intentions. In particular, their intention to return to the destination, recommend a destination to others and support its micro-traders in the future. Two destinations were examined, the Dominican Republic and Mexico. Surveys (849) were analyzed using multivariate regression analysis. One critical finding of the study was not all forms of trader harassment of visitors were equal in their effect on visitors’ loyalty intention toward a destination. The findings are noteworthy as they could impact how VH is tackled at destinations.
Keywords: visitor harassment, tourist harassment, loyalty intention, vendors, traders
Paper Type: Research; Stand-Up Presentation; Extended Abstract
Type of Submission
Paper Presentation
Location
Gran Canaria
Recommended Citation
Nicely, Annmarie; Douglas, Shenee; and Jemmott, Basil, "Is This True? Trader Harassment Will Not Have a Deleterious Impact on Visitors’ Loyalty Intention Toward a Destination" (2023). ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19. 45.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/45
Participation
Attend Online/Virtually
Is This True? Trader Harassment Will Not Have a Deleterious Impact on Visitors’ Loyalty Intention Toward a Destination
Gran Canaria
Some researchers believe visitor harassment (VH) will not affect visitors' loyalty intention toward a destination. But is this true? Are all forms of VH equal in terms of their effect on visitors’ loyalty intention? The goal of the present study was to address these questions. To ascertain whether three types of trader harassment of visitors (THV) will have a negative effect on three types of visitor loyalty intentions. In particular, their intention to return to the destination, recommend a destination to others and support its micro-traders in the future. Two destinations were examined, the Dominican Republic and Mexico. Surveys (849) were analyzed using multivariate regression analysis. One critical finding of the study was not all forms of trader harassment of visitors were equal in their effect on visitors’ loyalty intention toward a destination. The findings are noteworthy as they could impact how VH is tackled at destinations.
Keywords: visitor harassment, tourist harassment, loyalty intention, vendors, traders
Paper Type: Research; Stand-Up Presentation; Extended Abstract
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/45
Comments
THE AUTHORS
Annmarie Nicely, PhD*
Associate Professor
School of Hospitality & Tourism Management
College of Health & Human Sciences
Purdue University
239 Marriott Hall
900 W. State Street
West Lafayette, IN 47907
765-494-4740 (phone)
765-494-0327 (fax)
ajnicely@purdue.edu
(*Corresponding author)
Shenee Douglas, BSc
Master’s Student
Department of Nutrition, Dietetics & Hospitality Management
College of Human Sciences
Auburn University
210 Spidle Hall Auburn
AL 36849
334 - 844-3790 (phone)
snd0027@auburn.edu
Basil Jemmott, EdD
Instructor
The Hospitality Institute
Barbados Community College
"Eyrie", Howell's Cross Road
St. Michael, Barbados, W.I., BB11058
246 - 426-2858
bjemmott@hotmail.com