Love it and/or leave it: Paradox of country proudness and self-image versus intentions to migrate among youth of Uzbekistan

Presenter Information

Gulnoza Usmonova Mrs, University of Las Palmas de Gran CanariaFollow
Deniza Alieva Dr, Webster University in TashkentFollow
Sherzod Aktamov Dr, Management Development Institute of Singapore in TashkentFollow

Location

Gran Canaria

Participation

Attend the conference at Gran Canaria in person.

Type of Submission

Paper Presentation

Short Abstract

The socioeconomic development of developing areas worldwide is facilitated by tourism. However, the exodus of the younger and more qualified labor may hinder the capacity for development. This study investigates the connections between youth migration intentions, Uzbekistan's tourism image, and tourism development satisfaction.The findings demonstrate that the country's perception of its tourism mediates the relationship between tourism satisfaction and migration intentions, i.e., those people who have a lower perception of the destination's positive impact of tourism have a higher impact of tourism satisfaction on their intentions to migrate. The findings highlight the need to concentrate on residents of less developed tourist areas' tourism brands to improve their ability to draw in local talent for tourism growth.