PERSONALISATION, EQUALITY, AND EQUITY IN SMART TOURISM EXPERIENCE DESIGN
Location
Gran Canaria
Participation
Attend the conference at Gran Canaria in person.
Type of Submission
Paper Presentation
Short Abstract
Personalisation is considered one of the cornerstones of smart tourism experiences. Personalisation is based on the idea that people are different and by understanding these differences it is possible to tailor services and co-create value for each individual. This conceptual research critically examines personalisation through the humanism lens, focusing on the role of equality and equity in personalised experiences. The resulting framework shows that personalisation can create unequal access to advanced experiences, but it can also be used to promote equity. A robust methodology to build equity in smart tourism and provide the means for value co-creation for each tourist is required.
Previous Versions
PERSONALISATION, EQUALITY, AND EQUITY IN SMART TOURISM EXPERIENCE DESIGN
Gran Canaria
Personalisation is considered one of the cornerstones of smart tourism experiences. Personalisation is based on the idea that people are different and by understanding these differences it is possible to tailor services and co-create value for each individual. This conceptual research critically examines personalisation through the humanism lens, focusing on the role of equality and equity in personalised experiences. The resulting framework shows that personalisation can create unequal access to advanced experiences, but it can also be used to promote equity. A robust methodology to build equity in smart tourism and provide the means for value co-creation for each tourist is required.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/19