OPENING WINDOWS TO THE PAST. INNOVATION IN THE TOURIST OFFER THROUGH EXTENDED REALITY IMMERSIVE MUSEUM EXPERIENCES AT THE CANARY MUSEUM
Location
Gran Canaria
Participation
Attend the conference at Gran Canaria in person.
Type of Submission
Paper Presentation
Short Abstract
The Scientific Society the Canary Museum is an institution founded in 1879 that preserves, researches and disseminates the historical and cultural heritage of the Canary Islands. Since its foundation, the Canary Museum has been an obligatory stop on any tourist visit to the city of Las Palmas de Gran Canaria, since its exhibition is essential to learn about the origin of the population and the richness of the Canary culture.
Tourism accounts for 50% of the income from visitors to the Canary Museum, so innovating in the museum tour is essential to attract tourists and increase the number of visits. The restrictions derived from Covid19 limited the sharing of interactive utensils by tourists, so that since March 2020 the digital transformation process has advanced towards digital acceleration, in order to find new means to share knowledge and carry out the didactic work. As part of this process, a survey was carried out, using an Importance/Result methodology (IPA Analysis), in order to identify the priorities of the visitors and measure the adequacy of the scheduled activity. This methodology is very useful when it comes to assessing customer satisfaction, since it allows them to compare their real perception with the variables they consider to be a priority. The study reflected a high assessment of the activity carried out by the institution, and the results pointed to a high interest in immersive experiences. In this way, the Canary Museum has incorporated into its exhibition resources two proposals with a highly innovative component: 3D digitized archaeological pieces, and Augmented Reality scenes of aboriginal life in each room. In this way, visitors can enjoy a trip to the past through tablets and smartphones, converted into windows to the past.
FINAL FULL PAPER
OPENING WINDOWS TO THE PAST. INNOVATION IN THE TOURIST OFFER THROUGH EXTENDED REALITY IMMERSIVE MUSEUM EXPERIENCES AT THE CANARY MUSEUM
Gran Canaria
The Scientific Society the Canary Museum is an institution founded in 1879 that preserves, researches and disseminates the historical and cultural heritage of the Canary Islands. Since its foundation, the Canary Museum has been an obligatory stop on any tourist visit to the city of Las Palmas de Gran Canaria, since its exhibition is essential to learn about the origin of the population and the richness of the Canary culture.
Tourism accounts for 50% of the income from visitors to the Canary Museum, so innovating in the museum tour is essential to attract tourists and increase the number of visits. The restrictions derived from Covid19 limited the sharing of interactive utensils by tourists, so that since March 2020 the digital transformation process has advanced towards digital acceleration, in order to find new means to share knowledge and carry out the didactic work. As part of this process, a survey was carried out, using an Importance/Result methodology (IPA Analysis), in order to identify the priorities of the visitors and measure the adequacy of the scheduled activity. This methodology is very useful when it comes to assessing customer satisfaction, since it allows them to compare their real perception with the variables they consider to be a priority. The study reflected a high assessment of the activity carried out by the institution, and the results pointed to a high interest in immersive experiences. In this way, the Canary Museum has incorporated into its exhibition resources two proposals with a highly innovative component: 3D digitized archaeological pieces, and Augmented Reality scenes of aboriginal life in each room. In this way, visitors can enjoy a trip to the past through tablets and smartphones, converted into windows to the past.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/12