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Page Count

96

Language

English

Description

Markets We Thought We Knew explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market dynamics and real-world examples, readers are encouraged to rethink how preferences are formed, how opinions shift over time, and how value is assigned—sometimes in unexpected ways. What insights might you gather from a deeper understanding of local and global markets, markets for water, or even markets for something you may have never considered valuable, such as carbon? Markets We Thought We Knew challenges assumptions and inspires fresh thinking about marketplaces, both near and far.

ISBN

9781626712560

Publication Date

Winter 12-15-2025

Publisher

Purdue University

City

West Lafayette

Keywords

commodity production, food costs, food-supply chains, business management, food systems, food-industry professionals, concept of the “invisible hand”, trademarks, import quotas, production quotas, marketing rights, supply and demand, market correction, consumer demand, agribusiness, farm management, beef, local purchasing, behavioral economics, value perception, sustainability, gluten, eggs, dairy products, bidets, chicken wings, turkey, health and well-being, food nutrition, food insecurity, COVID-19, remote work, Zoom

Disciplines

Business

Comments

Open access publication of this title is supported by Purdue University Libraries and School of Information Studies.

Markets We Thought We Knew

Included in

Business Commons

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