Market Signals From Online Behavior
Files
Page Count
113
Language
English
Description
Market Signals From Online Behavior asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.
Drawing from real-time data and social-listening analysis, Market Signals connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, or shifting attitudes toward convenience and cost, the consumer voice online often reflects more than opinion. It signals action.
Blending applied research with cultural commentary, this book highlights what it means to listen to contemporary consumers, and how those insights shape, reflect, and sometimes surprise the industries built to serve them. For agribusiness professionals, communicators, and anyone trying to keep pace with an ever-evolving consumer landscape, Market Signals From Online Behavior offers a grounded yet agile perspective on the many ways we can learn from customers, even when they are not speaking to us directly.
ISBN
9781626713031
Publication Date
Winter 2-15-2026
Publisher
Purdue University Press
City
West Lafayette
Keywords
seasonal consumer demand, marketing, farm management, consumer preferences, media analytics, food safety, agricultural fairs, beef, ham, pork, dairy, flour, public health, “The Incredible, Edible Egg”, online media surveillance, Easter, Halloween, baby formula, daylight savings time, Cyber Monday, Black Friday, Thanksgiving, limited edition and seasonal food, Disney Data and Analytics Conference, agricultural economics, user-generated content, foodborne illness, COVID-19, livestock products, carbon emissions, alcoholic beverages
Disciplines
Business
Recommended Citation
Olynk Widmar, Nicole J.; Smith, Michael L.; and Robinson, Erin, "Market Signals From Online Behavior" (2026). Purdue University Press Books. 116.
https://docs.lib.purdue.edu/purduepress_ebooks/116
Comments
Open access publication of this title is supported by Purdue University Libraries and School of Information Studies.