INNOVATION AND HOTEL MANAGEMENT: PROPOSITION OF A HOTEL MANAGEMENT MODEL OF ORGANIZATIONAL INNOVATION FOR VALUE CREATION

Location

Gran Canaria

Participation

Attend the conference at Gran Canaria in person.

Type of Submission

Paper Presentation

Short Abstract

Purpose: In line with the effect of international competition and the maturing of customer demands, hotels face the challenges of managing their resources and remaining competitive. Therefore, reevaluating their management models, assessing their ability to innovate and consequently generate value, and maintaining their sustainable performance in the long term is vital. This paper in fact focused on organizational innovation, therefore, the objective of this research was to propose a Hotel Management Model of Organizational Innovation for Value Creation. Design / methodology: The research is exploratory-descriptive, with a quantitative approach and procedures. A pilot study was conducted with 150 American hotel managers, while the final sample included 453 hotel managers in Europe, Asia, North and South America. Findings: The model was validated using Structural Equation Modeling techniques, and it was possible to support 8 of the 14 secondary hypotheses that support the research. Originality / value: In the end, it was possible to realize the importance of a management that encourages the generation of ideas, promoting work practices aligned with human resources, increasing motivation and the development of innovative behavior in individuals. This relationship between leadership and employees fosters the development of the organization's intellectual capital, leveraging the hotel's capacity for innovation and value creation.

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Apr 19 2022

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INNOVATION AND HOTEL MANAGEMENT: PROPOSITION OF A HOTEL MANAGEMENT MODEL OF ORGANIZATIONAL INNOVATION FOR VALUE CREATION

Gran Canaria

Purpose: In line with the effect of international competition and the maturing of customer demands, hotels face the challenges of managing their resources and remaining competitive. Therefore, reevaluating their management models, assessing their ability to innovate and consequently generate value, and maintaining their sustainable performance in the long term is vital. This paper in fact focused on organizational innovation, therefore, the objective of this research was to propose a Hotel Management Model of Organizational Innovation for Value Creation. Design / methodology: The research is exploratory-descriptive, with a quantitative approach and procedures. A pilot study was conducted with 150 American hotel managers, while the final sample included 453 hotel managers in Europe, Asia, North and South America. Findings: The model was validated using Structural Equation Modeling techniques, and it was possible to support 8 of the 14 secondary hypotheses that support the research. Originality / value: In the end, it was possible to realize the importance of a management that encourages the generation of ideas, promoting work practices aligned with human resources, increasing motivation and the development of innovative behavior in individuals. This relationship between leadership and employees fosters the development of the organization's intellectual capital, leveraging the hotel's capacity for innovation and value creation.

https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/77