TOURISTS’ PREFERENCES FOR ENERGY AND DIGITAL TRANSITION PROGRAMS IN MARINAS

Presenter Information

Yen E. Lam-González, University of Las Palmas de Gran CanariaFollow
Carmelo J. León, University of Las Palmas de Gran CanariaFollow
Javier de León Ledesma, University of Las Palmas de Gran CanariaFollow
Raquel García Revilla, Distance University of MadridFollow
Chaitanya Suárez-Rojas, Institute of Tourism and Sustainable Economic DevelopmentFollow

Location

Gran Canaria

Participation

Attend the conference at Gran Canaria in person.

Type of Submission

Paper Presentation

Short Abstract

Little is known about yacht tourists' environmental concerns and attitudes towards sustainability management in marinas. This study assesses sailors’ preferences and willingness to pay for the energy and digital transition programs that can be implemented in marinas. A discrete choice experiment is designed and empirically validated with European sailors that used to moor in the marinas of the Canary Islands. Results show that sailors have a greater preference for solid waste management, renewable energy use and energy and water-saving programs. Besides, individuals were indifferent to health security programs and environmental certifications. By identifying low carbon solutions that have the greatest potential to increase the perceived well-being of port users, incentive schemes for the industry can be designed in more efficient terms.