TOURISTS’ PREFERENCES FOR ENERGY AND DIGITAL TRANSITION PROGRAMS IN MARINAS
Short Abstract
Little is known about yacht tourists' environmental concerns and attitudes towards sustainability management in marinas. This study assesses sailors’ preferences and willingness to pay for the energy and digital transition programs that can be implemented in marinas. A discrete choice experiment is designed and empirically validated with European sailors that used to moor in the marinas of the Canary Islands. Results show that sailors have a greater preference for solid waste management, renewable energy use and energy and water-saving programs. Besides, individuals were indifferent to health security programs and environmental certifications. By identifying low carbon solutions that have the greatest potential to increase the perceived well-being of port users, incentive schemes for the industry can be designed in more efficient terms.
Type of Submission
Paper Presentation
Location
Gran Canaria
Recommended Citation
Lam-González, Yen E.; León, Carmelo J.; de León Ledesma, Javier; García Revilla, Raquel; and Suárez-Rojas, Chaitanya, "TOURISTS’ PREFERENCES FOR ENERGY AND DIGITAL TRANSITION PROGRAMS IN MARINAS" (2023). ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19. 67.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/67
Participation
Attend the conference at Gran Canaria in person.
TOURISTS’ PREFERENCES FOR ENERGY AND DIGITAL TRANSITION PROGRAMS IN MARINAS
Gran Canaria
Little is known about yacht tourists' environmental concerns and attitudes towards sustainability management in marinas. This study assesses sailors’ preferences and willingness to pay for the energy and digital transition programs that can be implemented in marinas. A discrete choice experiment is designed and empirically validated with European sailors that used to moor in the marinas of the Canary Islands. Results show that sailors have a greater preference for solid waste management, renewable energy use and energy and water-saving programs. Besides, individuals were indifferent to health security programs and environmental certifications. By identifying low carbon solutions that have the greatest potential to increase the perceived well-being of port users, incentive schemes for the industry can be designed in more efficient terms.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/67