QUALITY STRATEGIES AND SUSTAINABLE PRACTICES IMPLEMENTED IN RURAL TOURISM IN ROMANIA
Location
Gran Canaria
Participation
Attend the conference at Gran Canaria in person.
Type of Submission
Paper Presentation
Short Abstract
For both Romanians and foreigners, rural tourism in Romania is attractive, with unique areas and products, where the human-nature-community interaction is extremely important. Accommodation units that focus on quality and sustainability tend to perform much better than competing units that do not take these aspects into account.
Although the literature provides information on strategies and measures that have been taken in the tourism industry to improve the quality of products and processes, the authors did not find studies on quality strategies and sustainability measures implemented in the rural tourism sector in Romania in the last period, which was severely affected by the pandemic. In order to highlight these strategies and the way in which their implementation is perceived by consumers, the authors conducted an exploratory research and a quantitative research. The sampling method was nonprobability, and a questionnaire was used to collect the data, which was displayed on a web page (Computer Assisted Web Interviewing).
The results of the research showed that Romanians do not know the significance of quality strategies and sustainability practices, but appreciate the effects of their implementation by tourism units administrators.
QUALITY STRATEGIES AND SUSTAINABLE PRACTICES IMPLEMENTED IN RURAL TOURISM IN ROMANIA
Gran Canaria
For both Romanians and foreigners, rural tourism in Romania is attractive, with unique areas and products, where the human-nature-community interaction is extremely important. Accommodation units that focus on quality and sustainability tend to perform much better than competing units that do not take these aspects into account.
Although the literature provides information on strategies and measures that have been taken in the tourism industry to improve the quality of products and processes, the authors did not find studies on quality strategies and sustainability measures implemented in the rural tourism sector in Romania in the last period, which was severely affected by the pandemic. In order to highlight these strategies and the way in which their implementation is perceived by consumers, the authors conducted an exploratory research and a quantitative research. The sampling method was nonprobability, and a questionnaire was used to collect the data, which was displayed on a web page (Computer Assisted Web Interviewing).
The results of the research showed that Romanians do not know the significance of quality strategies and sustainability practices, but appreciate the effects of their implementation by tourism units administrators.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/50