Committing to be a better traveler: an experimental study of travel pledges
Location
Gran Canaria
Participation
Attend the conference at Gran Canaria in person.
Type of Submission
Paper Presentation
Short Abstract
Travel pledges are being implemented at destinations such as Palau, Iceland, and New Zealand. Travel pledges are not contracts, but rather a commitment device that hopes to nudge consumers into adopting a certain desired behavior, in this case, responsible travel. The present study aims to empirically assess how travel pledges affect the self-reported intention to travel responsibly among undergraduate students. The current study will contribute to the lack of literature regarding travel pledges and provide information to destination management organizations or affiliated associations and parties on the value of travel pledges. The online survey will use a hypothetical spring break vacation to gather data on how responsible travel behavior intention is affected by the utilization of travel pledges.
Committing to be a better traveler: an experimental study of travel pledges
Gran Canaria
Travel pledges are being implemented at destinations such as Palau, Iceland, and New Zealand. Travel pledges are not contracts, but rather a commitment device that hopes to nudge consumers into adopting a certain desired behavior, in this case, responsible travel. The present study aims to empirically assess how travel pledges affect the self-reported intention to travel responsibly among undergraduate students. The current study will contribute to the lack of literature regarding travel pledges and provide information to destination management organizations or affiliated associations and parties on the value of travel pledges. The online survey will use a hypothetical spring break vacation to gather data on how responsible travel behavior intention is affected by the utilization of travel pledges.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/32