AN INVESTIGATION INTO POST COVID-19 TRAVEL INTENTION
Short Abstract
Tourism industry has been impacted severely by the contagious global pandemic Covid-19 (Coronavirus Disease). Travel patterns were heavily influenced by the media engagement and coverage of the pandemic, which resulted in a growing health-protective behaviour. The assessment of safety and risk, largely weighed down on the travel decisions and perceptions related to destination image. The key focus of this research is to understand the role of mediating factors in altering the relationship between destination image perception and, its influence on travel behaviour, post-Covid19 crisis. While the Protection Motivation Theory model forms the basis of the research, this study further proposes an adapted model that provides new insights on the mediating roles of media engagement in influencing tourist health-protective behaviour and travel intentions post Covid-19 pandemic.
Type of Submission
Paper Presentation
Location
Gran Canaria
Recommended Citation
Bhati, Abhishek; Kamble, Zilmiyah; Agarwal, Manisha; and Mohammadi, Zohre, "AN INVESTIGATION INTO POST COVID-19 TRAVEL INTENTION" (2022). ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19. 15.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/15
Participation
Attend the conference at Gran Canaria in person.
AN INVESTIGATION INTO POST COVID-19 TRAVEL INTENTION
Gran Canaria
Tourism industry has been impacted severely by the contagious global pandemic Covid-19 (Coronavirus Disease). Travel patterns were heavily influenced by the media engagement and coverage of the pandemic, which resulted in a growing health-protective behaviour. The assessment of safety and risk, largely weighed down on the travel decisions and perceptions related to destination image. The key focus of this research is to understand the role of mediating factors in altering the relationship between destination image perception and, its influence on travel behaviour, post-Covid19 crisis. While the Protection Motivation Theory model forms the basis of the research, this study further proposes an adapted model that provides new insights on the mediating roles of media engagement in influencing tourist health-protective behaviour and travel intentions post Covid-19 pandemic.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/15
Comments
Dear Editor,
Please find the attached revised file. I edited the file based on the reviewer’s comments. We have also added the missing references and paraphrased some of the sentences.
Response to the reviewer:
We appreciate your feedback. Based on your feedback, we revised the extended abstract. The changes are highlighted in blue.