With global compressions of time and space, intercultural contact is heightening. Digital networks are converging. Perhaps more than ever before, professional communicators require cultural and technical savvy, allowing them to navigate, in a principled manner, digitally-mediated contexts (Spilka, 2010). Since no mediation is value neutral, digital technologies can spark intercultural friction (Thatcher, 2004; Warshauer, 2003, p. 6), blur ethical codes (Capurro, 2008; Himma, 2008), and perpetuate colonial relations (Ess & Sudweeks, 2012, p. xvi). How to operate in such complex, power-laden environments is a central concern in intercultural professional communication (IPC) and merits additional inquiry.
"Digital Ethnography for Intercultural Professional Communication: Some Best Practice Principles,"
Journal of Rhetoric, Professional Communication, and Globalization: Vol. 5
Available at: https://docs.lib.purdue.edu/rpcg/vol5/iss1/4