The outbreak of COVID-19 as a global pandemic has brought human society tremendous pressure and significant changes. Asian Americans suffered from both the COVID-19 pandemic and anti-Asian racism. Organizations were established to fight against anti-Asian hate and related crimes. An organization named Stop AAPI Hate publishes yearly reports regarding anti-Asian hate, and the content is reused by mass and social media worldwide. This study adopts theories of content reuse, intercultural communication, immaterial labor, and social justice to conduct a qualitative content analysis of the content reused by mass and social media in China and the United States. The results show that Chinese and U.S. media have different content reuse strategies. The pattern of content reuse between mass and social media also differs. The findings indicate that the technical communicators need to take the culture and dynamic rhetorical ecology of social media into consideration when adapting content from one culture to another.
"Intercultural Content Reuse and Social Justice: Comparing Chinese and U.S. Media Coverage of Anti-Asian Racism During the COVID-19 Pandemic,"
Journal of Rhetoric, Professional Communication, and Globalization: Vol. 11
Available at: https://docs.lib.purdue.edu/rpcg/vol11/iss1/7