Abstract
Over the past 2 years, the Indiana Toll Road Concession Co. (ITRCC) and its contractors have delivered the 80/90 PUSH project, an ambitious rehabilitation of 70 miles of the Indiana Toll Road. The team developed an aggressive communications program to keep its customers and community stakeholders informed, partnering with the Indiana Motor Truck Association to take its Put the Phone Down campaign to social media. Join us for a discussion.
Session Number
57
Session Title
PUSH-ing Construction Communications and Going Viral for Safety
Track Title
Public Relations/Communications
Location
STEW218CD
Date of Version
March 2018
Recommended Citation
Prevost, Dan and McCall, Bill, "PUSH-ing Construction Communications & Going Viral for Safety" (2018). Purdue Road School. 42.
https://docs.lib.purdue.edu/roadschool/2018/presentations/42
Start Date
3-6-2018 4:00 PM
End Date
3-6-2018 4:50 PM
PUSH-ing Construction Communications & Going Viral for Safety
STEW218CD
Over the past 2 years, the Indiana Toll Road Concession Co. (ITRCC) and its contractors have delivered the 80/90 PUSH project, an ambitious rehabilitation of 70 miles of the Indiana Toll Road. The team developed an aggressive communications program to keep its customers and community stakeholders informed, partnering with the Indiana Motor Truck Association to take its Put the Phone Down campaign to social media. Join us for a discussion.
