Abstract
How does a state transportation agency effectively communicate the impacts and benefits of a complex highway improvement project? The communications program must be comprehensive and proactive with a robust stakeholder database, a customer relations management system which enables information to be tailored for affected audiences, a frequently updated website, effective news media relations, and engaging social media platforms. This approach allows for a broad distribution of information and informational videos. The main mantra of an integrated transportation communications program is “Know Before You Go.”
Session Number
107
Session Title
Know Before You Go: Social Media/Communications Outreach
Track Title
Public Relations and Communications
Location
STEW 314
Date of Version
March 2015
Recommended Citation
Lee, Alexander, "Know Before You Go: Social Media and Communications Outreach" (2015). Purdue Road School. 60.
https://docs.lib.purdue.edu/roadschool/2015/presentations/60
Start Date
3-11-2015 12:00 AM
Know Before You Go: Social Media and Communications Outreach
STEW 314
How does a state transportation agency effectively communicate the impacts and benefits of a complex highway improvement project? The communications program must be comprehensive and proactive with a robust stakeholder database, a customer relations management system which enables information to be tailored for affected audiences, a frequently updated website, effective news media relations, and engaging social media platforms. This approach allows for a broad distribution of information and informational videos. The main mantra of an integrated transportation communications program is “Know Before You Go.”
