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Page Count

72

Language

English

Description

What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers weigh (or ignore), the topics covered in this book challenge assumptions and reframe the conversation about who holds influence in the marketplace. For agribusiness professionals, researchers, and policymakers, these insights offer better ways to connect with the people at the end of every supply chain: the consumers themselves.

ISBN

9781626712126

Publication Date

Winter 12-15-2025

Publisher

Purdue University

City

West Lafayette

Keywords

consumer behavior, data-driven insights, business management, accounting, financial management, procurement, communication, strategic planning, project management, marketing, leadership in business, time-management economics, commodity production, food costs, food-supply chains, business management, food systems, food-industry professionals, decision-limiting behavior

Disciplines

Business

Comments

Open access publication of this title is supported by Purdue University Libraries and School of Information Studies.

Decisions That Shape Supply Chains

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Business Commons

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