Date of Award
Spring 2015
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Communication
First Advisor
Jeong-Nam Kim
Committee Chair
Jeong-Nam Kim
Committee Member 1
Patrice Buzzanell
Committee Member 2
Seungyoon Lee
Committee Member 3
Meghan Norris
Abstract
In response to calls for a tool to measure public diplomacy effectiveness, this study was inspired by the organization-public relationship assessment (OPRA) scale in public relations to develop the Relationship Assessment of Diplomatic Interaction Outcome (RADIO) scale. Its purpose is to measure the perceived relationship quality between a country and its foreign publics.Political, economic, cultural, interpersonal and corporate interactions are proposed to be antecedents whereas positive and negative megaphoningbehaviors are proposed to be outcomes. Perceived relationship quality in between the antecedents and outcomes classifies relationships into two types: experiential (those with direct experiences in terms of having visited a country) and reputational (those without such direct experiences). A total of 52 items is developed to measure perceived relationship quality. Four base dimensions are proposed for both experiential and reputational relationships, namely interactional bilateralism, power mutuality, empathyand trust. Two dimensions, namely relational continuation and relational satisfaction, are proposed for experiential relationships. Two dimensions, namely relational curiosity and relational attentiveness, are proposed for reputational relationships.
Recommended Citation
Tam, Lai Shan, "Strategic public diplomacy: Cultivating relationships with foreign publics and measuring relationship outcomes using the Relationship Assessment of Diplomatic Interaction Outcome (RADIO) scale" (2015). Open Access Dissertations. 566.
https://docs.lib.purdue.edu/open_access_dissertations/566