Destination performance evaluation: When can a destination be considered successful?
Location
Gran Canaria
Participation
Attend the conference at Gran Canaria in person.
Type of Submission
Paper Presentation
Short Abstract
Performance evaluation is crucial to effective destination management in tourism. However, the determinants of successful destinations still remain elusive and there are differing approaches to evaluation. The purpose of this research was to propose a model to evaluate the attributes that contribute to making a destination perform successfully. A set of attributes were put forward to evaluate destination performance. The model was tested in Naples in the south of Italy. A survey of 624 tourists was conducted in the city from December 2021 to January 2022. Structural equation modeling (SEM) was employed to determine a prioritization of attributes. The key attributes with the highest relevance in explaining destination success in the structural model were appearance, access, and assurance. Appearance was the only attribute for which there was a significant difference between Italian and foreign tourists.
Destination performance evaluation; 13 As model; structural equation modeling; performance improvement; benchmarking; accountability
M
Destination performance evaluation: When can a destination be considered successful?
Gran Canaria
Performance evaluation is crucial to effective destination management in tourism. However, the determinants of successful destinations still remain elusive and there are differing approaches to evaluation. The purpose of this research was to propose a model to evaluate the attributes that contribute to making a destination perform successfully. A set of attributes were put forward to evaluate destination performance. The model was tested in Naples in the south of Italy. A survey of 624 tourists was conducted in the city from December 2021 to January 2022. Structural equation modeling (SEM) was employed to determine a prioritization of attributes. The key attributes with the highest relevance in explaining destination success in the structural model were appearance, access, and assurance. Appearance was the only attribute for which there was a significant difference between Italian and foreign tourists.
Destination performance evaluation; 13 As model; structural equation modeling; performance improvement; benchmarking; accountability
M
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/79