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Home > Libraries > LIBRARIESPUBLISHING > Library Publishing Division Legacy Publications > GBL > Vol. 15 (2010)

 

Challenges and Critical Junctures

Articles

PDF

Introduction
Allen G. Wood

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Marketing Business Languages: Teaching Students to Value and Promote Their Coursework
Annie Abbott and Darcy Lear

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An Examination of Business Case Methodology: Pedagogical Synergies from Two Disciplines
Margaret Gonglewski and Anna Helm

PDF

Infusing the National Standards into Business Language Curricula
Tomoko Takami

PDF

Input Modifications by Instructors in Traditional and Business German Courses
Maren Schierloh and Patricia R. Paulsell

PDF

Understanding La Francophone in the Context of the Business French Curriculum
William Thompson

PDF

"With Your Permission": A Negotiation Strategy of "Face" in Contemporary Japanese
Shoji Azuma

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Internships at Consular Offices: A Gateway to International Communication and Careers
Margrit V. Zinggeler and Coral López-Gómez

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Teaching Intercultural Communication in a Professional Language Course
Michael Hager

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Facilitators and Obstacles of Intercultural Business Communication for American Companies in China: Lessons Learned from the UPS Case
Hongmei Gao and Penelope Prime

 
 
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