Aims & Scope
The intent of Global Business Languages is to provide interesting and stimulating articles that will guide the reader to a better understanding of various aspects of business languages, to offer practical advice and open up new areas of thought and discussion.
Research in languages for the professions has increased steadily during the last decade as the need for competent communicators of foreign languages and cultures has become greater. The US government along with industry recognizes that the nature of confrontations in the post-Cold War era has changed from potential military conflicts to global economic competition. University students therefore must be prepared for tomorrow’s challenges in the globally competitive economy.
CEOs and employers of multinational companies increasingly recognize the importance of having their representatives be flexible and knowledgeable about others, in short, capable of responding sensitively to another way of doing business and to another way of approaching problem solving. It is therefore crucial for anyone involved in educating tomorrow’s managers and leaders to realize that whether a person engages in a career of international affairs or is hired by a local business that serves a multilingual community, knowledge of a language other than English, and along with that, an appreciation for the culture of the peoples speaking that language, is basic.