Abstract
In the following article, we will discuss culture instruction and the necessity to include information about the native culture. Culture instruction can also include stereotypes in order to permit students to confront their own use of stereotypes. Then we discuss background information about culture, including self-construal, the distinction between independent and interdependent cultures, and paradigm shifting. This background information provides the basis for demonstrating how culture can be taught in a business German course by using, for example, marketing and culture assimilators.
Recommended Citation
Hager, Michael
(2010)
"Teaching Intercultural Communication in a Professional Language Course,"
Global Business Languages: Vol. 15
Article 9.
Available at:
https://docs.lib.purdue.edu/gbl/vol15/iss1/9
