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Home > Libraries > LIBRARIESPUBLISHING > PUPOAJ > GBL > Vol. 10 (2005)

 

New Initiatives

Articles

PDF

Introduction
Christiane E. Keck and Allen G. Wood

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The Authenticity of Business Simulations in ESP: Implications for Materials Design
Diana Phillips and Jonathan Clifton

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Emphasizing Foreign Language Use to International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Tracy L. Melin and Nina M. Ray

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A Cross-Cultural Comparison of German and American Graduate Business Students
Stefanie Borst

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US-Asian Communication Strategies to Develop Trust in Business Relationships
Christine Uber Grosse

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Doing International Business: From Cultural Perspectives
Charles Calvert, Shinyi Lin, and Lynda Martin

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Business Languages and the Use of English in Multilingual Switzerland
Margrit Zinggeler

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Miss Universe in the Land of Missery: Ecuador's Contradictory Development Package
Isabel Dulfano

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Using Projects to Teach Professional German
Michael Hager

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Building a French for Business and Technology Program Abroad: Giving Students an Edge in an Expanding Global Job Market
Lionel J. Lemarchand

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The Good Business of Language Learning: LWB 199, a Gateway Course to the Language and Business Major at the University of Tennessee
Gregory B. Kaplan

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Issues and Trends in the Teaching of Business French for the Twenty-First Century
William J. Thompson

 
 
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