New Initiatives
Articles
Introduction
Christiane E. Keck and Allen G. Wood
The Authenticity of Business Simulations in ESP: Implications for Materials Design
Diana Phillips and Jonathan Clifton
Emphasizing Foreign Language Use to International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Tracy L. Melin and Nina M. Ray
US-Asian Communication Strategies to Develop Trust in Business Relationships
Christine Uber Grosse
Doing International Business: From Cultural Perspectives
Charles Calvert, Shinyi Lin, and Lynda Martin
Using Projects to Teach Professional German
Michael Hager
Building a French for Business and Technology Program Abroad: Giving Students an Edge in an Expanding Global Job Market
Lionel J. Lemarchand
