Abstract
A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The segments were developed based on the importance of six factors that producers evaluate when selecting input suppliers. The results indicate that four distinct segments exist: Convenience buyers, Balance buyers, Price buyers, and Performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers.
Date of this Version
6-1999
Recommended Citation
Gloy, Brent A. and Akridge, Jay, "Segmenting the commercial producer marketplace for agricultural inputs" (1999). Department of Agricultural Economics Faculty Publications. Paper 7.
https://docs.lib.purdue.edu/agedocs/7
Comments
This is the publisher PDF of Gloy, BA and Akridge, JA. (1999) "Segmenting the commercial producer marketplace for agricultural inputs." The International Food and Agribusiness Management Review, 2(2): 145-163. Published CC-BY-NC-ND, the version of record and ADA Title II compliant version in HTML is available at DOI: 10.1016/S1096-7508(00)00023-9.