Location
Gran Canaria
Participation
Attend the conference at Gran Canaria in person.
Type of Submission
Paper Presentation
Short Abstract
Understanding the drivers of hotel guest satisfaction and dissatisfaction is basic for hotel managers. In this research, we use a large database of more than 30,000 reviews that were posted on TripAdvisor to investigate this issue. We use Power BI to assign a sentiment score to each review and to extract the main phrases from them. This allows us to create two datasets of words and phrases (one derived from the reviews of satisfied guests and one derived from the reviews of dissatisfied guests) in order to compare them. In order to compare both datasets, we perform a quantitative analysis. We find that some of the concepts are mentioned almost equally by both types of guests (the staff, the room, the food options and the infrastructure of the hotel, mainly the pool area), while others appear more predominantly in one of the cases (e.g. the bathroom and prices are mentioned much more frequently by dissatisfied guests). These results allow us to draw some conclusions for hotel managers.
Included in
WHAT DRIVES SATISFACTION AND DISSATISFACTION OF HOTEL GUESTS? AN EXPLORATORY ANALYSIS BASED ON TRIPADVISOR
Gran Canaria
Understanding the drivers of hotel guest satisfaction and dissatisfaction is basic for hotel managers. In this research, we use a large database of more than 30,000 reviews that were posted on TripAdvisor to investigate this issue. We use Power BI to assign a sentiment score to each review and to extract the main phrases from them. This allows us to create two datasets of words and phrases (one derived from the reviews of satisfied guests and one derived from the reviews of dissatisfied guests) in order to compare them. In order to compare both datasets, we perform a quantitative analysis. We find that some of the concepts are mentioned almost equally by both types of guests (the staff, the room, the food options and the infrastructure of the hotel, mainly the pool area), while others appear more predominantly in one of the cases (e.g. the bathroom and prices are mentioned much more frequently by dissatisfied guests). These results allow us to draw some conclusions for hotel managers.
https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/37