Abstract
J-turn, roundabout, and zipper merge are not bad, but they can create instant anxiety with the public. Don’t let negativity keep your next project from getting off to a strong start. In this session, you’ll hear about an I-69 ORX educational campaign that successfully turned the tide of public sentiment in Henderson, KY when six new roundabouts were introduced. You’ll hear about the tools, tips, and tactics that can help any educational campaign succeed.
Session Number
204
Session Title
Lessons Learned: Building a Successful Educational Campaign
Track Title
Public Relations/Communications
Location
WALC 1055 (HILER THTR)
Date of Version
March 2025
Start Date
3-19-2025 8:00 AM
End Date
3-19-2025 8:50 AM
Lessons Learned: Building a Successful Educational Campaign
WALC 1055 (HILER THTR)
J-turn, roundabout, and zipper merge are not bad, but they can create instant anxiety with the public. Don’t let negativity keep your next project from getting off to a strong start. In this session, you’ll hear about an I-69 ORX educational campaign that successfully turned the tide of public sentiment in Henderson, KY when six new roundabouts were introduced. You’ll hear about the tools, tips, and tactics that can help any educational campaign succeed.
