Abstract
Through the Joint Transportation Research Program, INDOT and Purdue used existing low-cost consumer technology and social media in lieu of an expensive advertising campaign to inform the public of the need for and progress during the downtown Indianapolis I-65/I-70 closure. Key players will show you how to take advantage of what we learned.
Session Number
47
Session Title
Keeping Customers Informed: The South Split Experience
Track Title
South Split
Date of Version
March 2014
Recommended Citation
Riggs, Nathan; Wingfield, Will; Lavrenz, Steve; and Morris, Teresa, "Keeping Customers Informed: The South Split Experience" (2014). Purdue Road School. 14.
https://docs.lib.purdue.edu/roadschool/2014/presentations/14
Start Date
3-11-2014 12:00 AM
Keeping Customers Informed: The South Split Experience
Through the Joint Transportation Research Program, INDOT and Purdue used existing low-cost consumer technology and social media in lieu of an expensive advertising campaign to inform the public of the need for and progress during the downtown Indianapolis I-65/I-70 closure. Key players will show you how to take advantage of what we learned.
