Session Number
47
Session Title
Keeping Customers Informed: The South Split Experience
Track Title
South Split
Event Description/Abstract
Through the Joint Transportation Research Program, INDOT and Purdue used existing low-cost consumer technology and social media in lieu of an expensive advertising campaign to inform the public of the need for and progress during the downtown Indianapolis I-65/I-70 closure. Key players will show you how to take advantage of what we learned.
Keeping Customers Informed: The South Split Experience
Through the Joint Transportation Research Program, INDOT and Purdue used existing low-cost consumer technology and social media in lieu of an expensive advertising campaign to inform the public of the need for and progress during the downtown Indianapolis I-65/I-70 closure. Key players will show you how to take advantage of what we learned.
