Files
Download Full Text (7.6 MB)
Page Count
93
Language
English
Description
Today’s food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively.
This book utilizes research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions in ways traditional data often misses. It examines consumers’ willingness to pay for local and organic products, the impact of food labeling and safety messaging, and the surprising role of sensory cues such as appearance and taste. The book also addresses the behavioral economics behind decision-making and why stated intentions rarely match real-world actions.
Intended for professionals in food and agribusiness, Rethinking Consumer Data and Behavior delivers insights that go beyond the numbers, helping readers interpret consumer signals accurately and adapt strategies to keep pace with a rapidly changing market. By rethinking how we view consumer data and behavior, this book provides a roadmap for building trust, aligning values, and creating lasting connections with today’s consumers.
ISBN
9781626713185
Publication Date
Spring 4-15-2026
Publisher
Purdue University Press
City
West Lafayette
Keywords
farm management, online media, consumer preferences, probability, data science, media analytics, quantitative statistics, qualitative statistics, time value of money, supply and demand, smart devices, disinformation, misinformation, COVID-19, travel spending, data sharing, food systems, high-fat foods, open-access datasets, childcare, social desirability bias, consumer confidence, public institutions, public services, data-driven decision-making, economic inflation, opportunity cost, Steven Pinker, Karl Popper, data ownership
Disciplines
Business
Recommended Citation
Olynk Widmar, Nicole J.; Smith, Michael L.; and Robinson, Erin, "Rethinking Consumer Data and Behavior" (2026). Purdue University Press Books. 117.
https://docs.lib.purdue.edu/purduepress_ebooks/117
Comments
Open access publication of this title is supported by Purdue University Libraries and School of Information Studies.