Date of Award
Spring 2015
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Hospitality and Tourism Management
First Advisor
Howard Adler
Second Advisor
Xinran Y Lehto
Committee Chair
Howard Adler
Committee Co-Chair
Xinran Y Lehto
Committee Member 1
Jonathan G Day
Abstract
Cruise travel has become increasingly popular, and the number of cruisers is growing rapidly. China plays a dominant role in worldwide tourism owing to its large population and fast economic development. It is a potential major market for the cruise industry. The number of inbound and outbound Chinese travelers continues to increase, generating growing interest in cruise travel. Investigating what Chinese cruisers want from cruise travel has great significance; however, little research has been conducted concerning Chinese travelers' preferences in the cruise product domain. The purpose of the present study is to address this gap by investigating Chinese travelers' cruise product preferences. This study also features an exploratory analysis on motivational factors in a Chinese context. Theoretical and practical implications are discussed.
Recommended Citation
Yang, Yaming, "What Chinese cruisers want: An analysis of product preferences" (2015). Open Access Theses. 632.
https://docs.lib.purdue.edu/open_access_theses/632
Included in
Management Sciences and Quantitative Methods Commons, Marketing Commons, Recreation Business Commons