"Attitudes toward a cancer coalition: Implications for coalition health" by Chervin Lam Shih Kian

Date of Award

Spring 2015

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Communication

First Advisor

Marifran Mattson

Committee Chair

Marifran Mattson

Committee Member 1

Torsten Reimer

Committee Member 2

Teasa Thompson

Abstract

A cancer coalition is a communication hub for cancer patients that may help address cancer by promoting health and mitigating health issues. Attitudes toward a cancer coalition may be important in determining whether or not patients participate or utilize a coalition. However, little is known about the attitudes of cancer patients toward a cancer coalition, its services, and toward participation. This study addresses this gap by investigating these attitudes. The results encourage the development of a cancer coalition in states that do not yet have a coalition. Effective coalition health communication was found to be a pivotal service that cancer patients wanted and that could circumvent potential unfavorable attitudes.

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