Abstract
A cancer coalition is a communication hub for cancer patients that may help address cancer by promoting health and mitigating health issues. Attitudes toward a cancer coalition may be important in determining whether or not patients participate or utilize a coalition. However, little is known about the attitudes of cancer patients toward a cancer coalition, its services, and toward participation. This study addresses this gap by investigating these attitudes. The results encourage the development of a cancer coalition in states that do not yet have a coalition. Effective coalition health communication was found to be a pivotal service that cancer patients wanted and that could circumvent potential unfavorable attitudes.
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Communication
Committee Chair
Marifran Mattson
Date of Award
Spring 2015
Recommended Citation
Lam Shih Kian, Chervin, "Attitudes toward a cancer coalition: Implications for coalition health communication" (2015). Open Access Theses. 482.
https://docs.lib.purdue.edu/open_access_theses/482
First Advisor
Marifran Mattson
Committee Member 1
Torsten Reimer
Committee Member 2
Teasa Thompson