Date of Award

Fall 2014

Degree Type


Degree Name

Doctor of Philosophy (PhD)



First Advisor

Karthik Kannan

Committee Chair

Karthik Kannan

Committee Co-Chair

Mohit Tawarmalani

Committee Member 1

Prabuddha De

Committee Member 2

Subramanian Balachander


This dissertation studies the pricing of cardinality bundles, where firms set prices that depend only on the size of the purchased bundle, a practice that is increasingly being adopted by industry. The first essay develops a fast combinatorial technique to obtain the optimal prices for cardinality bundles. The second essay extend the basic model to solve the problem when there exists fixed costs or economies of scale. The third essay relax a key assumption in cardinality bundling literature, which restricts each consumer to purchase no more than one bundle.