Date of Award
Doctor of Philosophy (PhD)
Committee Member 1
Committee Member 2
This dissertation studies the pricing of cardinality bundles, where firms set prices that depend only on the size of the purchased bundle, a practice that is increasingly being adopted by industry. The first essay develops a fast combinatorial technique to obtain the optimal prices for cardinality bundles. The second essay extend the basic model to solve the problem when there exists fixed costs or economies of scale. The third essay relax a key assumption in cardinality bundling literature, which restricts each consumer to purchase no more than one bundle.
Wu, Jianqing, "Essays on pricing of cardinality bundles" (2014). Open Access Dissertations. 393.