Date of Award
Fall 2014
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Management
First Advisor
Karthik Kannan
Committee Chair
Karthik Kannan
Committee Co-Chair
Mohit Tawarmalani
Committee Member 1
Prabuddha De
Committee Member 2
Subramanian Balachander
Abstract
This dissertation studies the pricing of cardinality bundles, where firms set prices that depend only on the size of the purchased bundle, a practice that is increasingly being adopted by industry. The first essay develops a fast combinatorial technique to obtain the optimal prices for cardinality bundles. The second essay extend the basic model to solve the problem when there exists fixed costs or economies of scale. The third essay relax a key assumption in cardinality bundling literature, which restricts each consumer to purchase no more than one bundle.
Recommended Citation
Wu, Jianqing, "Essays on pricing of cardinality bundles" (2014). Open Access Dissertations. 393.
https://docs.lib.purdue.edu/open_access_dissertations/393