Five Finger Advocacy: An Alternative to the Elevator Pitch

How do we find ways to take the stories we tell and give them more impact? In this lightning talk, I present the five finger lobbying model as an alternative to elevator pitch. The five finger model includes: 1) Introduce yourself 2) What is my issue 3) Why do I care (personal story) 4) Why should they care? 5) Make the ask. This is great alternative to the elevator pitch because it centers the audience and the intent into the communication. Five finger advocacy librarians who want to communicate value, but also identify shared goals. It can also be helpful to students on the job search who might be looking for better ways to connect with their audience.