Abstract
Existing international business with language concentration curriculum research indicates that little is known about perceptions of current international executives who are working in multinational corporations. This article investigates an American international executive’s perceptions of language and cultural barriers in multiple multinational corporations in China. The researcher’s seven-year period of contact with the business executive from 2003 to 2010 led to the collection of multiple data sources through businessactivity protocol questionnaires and in-depth interviews. The international executive’s perceptions suggest that the international business curriculum development was in the following three areas: (1) language competency, (2) multicultural awareness, and (3) global awareness.
Recommended Citation
Liu, Jinghui
(2012)
"Curriculum Development of International Business with Language Concentration: Results of a Seven-Year Study of an American Business Executive in China,"
Global Business Languages: Vol. 17
Article 9.
Available at:
https://docs.lib.purdue.edu/gbl/vol17/iss1/9
