Abstract
US higher education has focused on the development of new cadres of employees to the near exclusion of entrepreneurship as a career path. In this article, the authors describe an entrepreneurial approach to the teaching of Business French. The senior author served as the course instructor while the junior author was a student who completed the course. To provide an entry into the world of global entrepreneurship, the senior author selected the French translation of Robert Kiyosaki’s Rich Dad Poor Dad. In parallel with the reading of Rich Dad, students completed a series of entrepreneurial course activities. Selected activities are described from the perspectives of both authors. The article ends with students’ feelings about (1) entrepreneurship, (2) future career plans, (3) the theme of the course, and (4) the use of Kiyosaki’s Rich Dad Poor Dad.
Recommended Citation
Sacco, Steven J. and Hammett, Joseph
(2012)
"Rich Dad Poor Dad: An Entrepreneurial Approach to the Teaching of Business French,"
Global Business Languages: Vol. 17
Article 12.
Available at:
https://docs.lib.purdue.edu/gbl/vol17/iss1/12
