Abstract
Students in business language courses develop and refi ne important professional skills, but not all students successfully communicate those academic experiences in their professional job search materials. In this article we first detail what employers expect of recent college graduates and match these qualities to innovative practices in business language curricula. Then we present two in-depth examples of business language course content that includes classroom activities and assessment items in which students articulate in business terms what they have learned in their academic course. Building these explicit steps into the course curriculum helps students recognize for themselves the professional value of their academic work and communicate that value to potential employers.
Recommended Citation
Abbott, Annie and Lear, Darcy
(2010)
"Marketing Business Languages: Teaching Students to Value and Promote Their Coursework,"
Global Business Languages: Vol. 15
Article 2.
Available at:
https://docs.lib.purdue.edu/gbl/vol15/iss1/2
