Abstract
The reality of globalization has made international programs more significant than ever before. Students from all over the world are accessing an increasingly competitive world market. Understanding other cultures in the social sense and in the business culture sense is crucial not only for their own benefits but also for their careers. This article describes how to develop an “Abroad Business and Technology Program” and presents the principal components that can insure its success. It also states the benefits that the students themselves realized they had acquired.
Recommended Citation
Lemarchand, Lionel J.
(2010)
"Building a French for Business and Technology Program Abroad: Giving Students an Edge in an Expanding Global Job Market,"
Global Business Languages: Vol. 10
Article 10.
Available at:
https://docs.lib.purdue.edu/gbl/vol10/iss1/10
