Lobbyists and symbolic convergence in the public policy arena: Exploring the nature and significance of persuasion in lobbying-style communication

Valerie Sue Terry, Purdue University

Abstract

The purpose of this study was to explicate the nature and significance of persuasion in lobbying at two levels of the public policy-making process, namely a macro, or cultural context, level and a micro, or issue-specific, level. This project answered two primary substantive research questions: How do lobbyists do what they do communicatively? Why are lobbyists effective persuasively? This effort achieved two significant theoretical accomplishments: symbolic convergence theory was further validated as a general communication theory; lobbying-style communication was identified and named as a new special communication theory. Methodologically, fantasy theme analysis enabled a comprehensive examination of the shared consciousness about common lobbying experiences embedded in the oral histories of thirty-seven current and former registered lobbyists in Austin, Texas. A case study was presented to illustrate the issue-specific fantasizing that occurs involving discrete public policy issues. Recommendations for the improved practice of lobbying were outlined. A follow-up study was proposed to empirically verify the critical findings of the current study. A long-term program of research this work initiates also was described.

Degree

Ph.D.

Advisors

Berg, Purdue University.

Subject Area

Communication|Political science|Marketing

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