The effects of household time use factors on the purchase of leisure travel packages: A test of time allocation theory

Jon George Fields, Purdue University

Abstract

The purpose of the present study was to determine whether household time allocation theory could help to explain which households would be more likely to purchase leisure travel packages. Research related to household time allocation theory has shown that households that have higher pressure on their leisure time are more likely to purchase time saving products and services. Tourism literature has found that travelers who buy leisure travel packages often do so because they are convenient. It was not clear whether travelers that purchased leisure travel packages did so because of their time-saving advantages. It was hypothesized that households that had greater pressures on their leisure time were more likely to purchase leisure travel packages than households that had less pressure. In the present study, households that took leisure trips were identified as purchasers of travel packages or purchasers of non-package travel modes. Time allocation factors were identified and tested in logistic regression models using the purchased trip mode as the dependent variable. Households that had time pressure factors within the household including children six to eighteen years of age, two earners, not married, and female, were more likely to purchase leisure travel packages.

Degree

Ph.D.

Advisors

Pearson, Purdue University.

Subject Area

Economic theory|Recreation|Marketing

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