Travel factors and travel decision pattern segmentation of pleasure travel
Abstract
The purpose of this research is to develop a travel decision model using sociodemographics, travel characteristics, and psychographic factors and identify the different types of travel decision patterns in Japanese and West German travel markets. A secondary analysis of data from the Pleasure Travel Markets Survey for Japan and West Germany in 1989 was used. The major findings supported the proposition that models of a travel decision consisting of sociodemographics, travel characteristics and psychographics variables fit the observed data very well. Sociodemographics and travel characteristics were significantly related to psychographics variables and further predict the travel decision. The results also showed that travel decision pattern segmentation (travel philosophy--travel benefit sought--travel product preference) is a viable approach to identify different types of travel decision patterns in Japanese and West German travel markets. Implications of the findings are discussed and future research directions are suggested for this important area.
Degree
Ph.D.
Advisors
O'Leary, Purdue University.
Subject Area
Recreation|Marketing
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