A qualitative evaluation of organizational communication at a Japanese transplant

Marianne L Sebok, Purdue University

Abstract

During the 1980s, a number of Japanese automobile manufacturers located assembly plants in the United States. These companies, known as transplants, were hailed by researchers as the epitome of Japanese management and success. At one such transplant, ABC Automotive (pseudonym), executives expressed concerns about communication within the organization. Specifically, the executives believed the associates were having difficulty with written and oral correspondence, and these problems may be affecting production. A qualitative evaluation of communication was conducted with the researcher assuming the role of a nonparticipant observer and interviewer. The following questions guided this study: (1) Do production associates, team leaders, and group leaders believe communication (reading and writing) problems exist? What are their perceptions of the problems and solutions? (2) What is the nature of the communication problems across organizational levels? Does the organizational hierarchy affect communication and interaction? A short survey was conducted to solicit associates' feelings concerning literacy and communications. From this survey, the Paint Shop at ABC was chosen for in-depth observations and interviews. The results of this study show that associates are relatively satisfied with the work life at ABC. However, measures can be taken to significantly improve working conditions and communications. The language barrier contributes to the breakdown of communication between the Japanese executive level and the American management level. Examination of the written communications shows they are cryptic and confusing to the reader. In addition, much of the written correspondence should be communicated verbally to improve the speed and accuracy of information. This study concludes by recommending solutions to these problems. Overall, the Japanese should involve more of the American managers in transmitting information. In addition, the American associates need to take the initiative to relay information through all organizational levels. By implementing these recommendations, the long-term outlook for ABC is an increase in morale, motivation, and ultimately, production output, which would secure long-term success and employment for ABC and the surrounding community. (Abstract shortened by UMI.)

Degree

Ph.D.

Advisors

Russell, Purdue University.

Subject Area

Inservice training|Labor relations|Management

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