THE EFFECTS OF BLACK IDENTIFICATION ON ORGANIZATIONAL IDENTIFICATION, COMMUNICATION SUPPORTIVENESS AND MESSAGES ABOUT RACE
Abstract
Previous investigations have not controlled for race and black identification as personal influences on organizational identification. The principal aim of this study, therefore, is to: (1) develop a valid and reliable measure of black identification; and (2) use the instrument to explore systematically the relationship between black identification, organizational identification, organizational communication supportiveness, and messages about race. Data for the study were collected from 471 black and white employees at three Midwestern universities. In addition, moderately scheduled interviews of 42 black employees produced qualitative data that yielded information about black identification, organizational identification, and messages about race. The results of the study suggest the following: race may effect an employee's perceptions of organizational identification, blacks with high black identification also have high organizational identification, and levels of black and organizational identification do not appear to influence perceptions of messages about race among black employees. Interviewee comments were used in this study to define specific types of messages about race. The study concludes with limitations and suggestions for future research.
Degree
Ph.D.
Subject Area
Communication|African Americans
Off-Campus Purdue Users:
To access this dissertation, please log in to our
proxy server.