FACTORS AFFECTING FACULTY UTILIZATION OF AUDIO-VISUAL SERVICES AT PURDUE UNIVERSITY: AN ASSESSMENT (INDIANA)
Abstract
This study investigated the deterrents to the utilization of audio-visual services, the changes recommended to improve audio-visual services, and the relationship that existed among certain faculty characteristics and frequency of utilization of audio-visual services. To examine these questions, a four-part, 53-item questionnaire was mailed to 300 randomly selected faculty members at Purdue University, West Lafayette, Indiana. The response rate to the questionnaire was 180, or 60%. The questionnaire produced demographic information on faculty school affiliation, academic degrees, professorial rank, and years of teaching experience, as well as statistical data to test six major hypotheses. These hypotheses dealt with the relationship between the independent variable, utilization of audio-visual services, and the dependent variables of professorial rank, academic degrees, years of teaching experience, attitudes toward media, prior audio-visual training, and school affiliation. The "Crosstabs" and "Frequencies" subprograms of the SPSS Computer Program Package was used to analyze the data and test the significance of all hypotheses. Statistical analysis of the data produced by the questionnaire revealed that the average respondent was a professor with a Ph.D., 10 or more years of teaching experience, and affiliation with either the School of Agriculture or the School of Humanities, Social Science and Education. Neither faculty rank, academic degree, nor years of teaching experience was significantly related to the utilization of audio-visual services. However, faculty attitudes toward media, prior audio-visual training, school affiliation, and utilization of audio-visual services were significantly related. Additionally, several significant deterrents to the utilization of audio-visual services by the Purdue University faculty emerged from the data. Among these were faculty overloaded with other duties and materials that were either inappropriate, obsolete, or did not correlate with the curriculum.
Degree
Ph.D.
Subject Area
Educational software
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