THE EFFECTS OF THE VALENCE OF OUTCOMES FOR PROVIDING DATA AND THE PERCEIVED RELEVANCE OF THE DATA REQUESTED ON PRIVACY-RELATED BEHAVIORS, BELIEFS, AND ATTITUDES
Abstract
A laboratory study was conducted to assess the impact of two manipulated independent variables: (1) the valence of outcomes for providing data (high and low positive outcomes), and (2) the perceived relevance of the data requested to the purpose of the inquiry (high and low), and three organismic variables: (1) introversion/extraversion, (2) self-esteem, and (3) internal/external locus of control on four dependent variables. The dependent variables included: (1) the amount of data disclosed, (2) self-reported perceptions of control over information, (3) self-reported satisfaction with level of control over information, and (4) self-reported perceptions of invasion of privacy. Results indicated that neither the valence of outcomes or the perceived relevance of the data had any effect on the four dependent variables. However, both self-esteem and internal locus of control were significantly and negatively related to perceived control over personal information and satisfaction with level of control over information. Limitations of the present study as well as practical and theoretical implications of the findings are discussed.
Degree
Ph.D.
Subject Area
Management
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