A CASE STUDY OF THE INDIANA RESTAURANT ASSOCIATION
Abstract
The primary objectives of this study were to determine the programs and the activities of the Indiana Restaurant Association, to evaluate the relationship between the association and the members, to determine how association activities may improve the members and the industry, and to obtain information on business problems and on the physical operation of firms in the restaurant industry, both IRA member firma and nonmember firms.The Indiana Restaurant Association was chosen for the study because it is an active and a successful association and it represented an industry composed of many firms; yet membership in the IRA was a small portion of the total industry. The procedure followed was to analyze the historical files of the association to determine its development, and to sample members and nonmembers to determine their attitudes toward the association and their evaluation of the association, the business problems the firms faced and differences if any between members and nonmembers. A stratified random sample was used. To further evaluate the IRA a limited number of associate members were also interviewed.
Degree
Ph.D.
Subject Area
Economics
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