Shaping perceptions of space exploration: The emergence, endurance, and evolution of policy frames

Gretchen Kimberly Gwenne Underwood, Purdue University

Abstract

There is evidence to suggest that the way persuaders describe a problem may shape the way that audiences choose to respond to the problem. By examining the frames that ten U.S. presidents have used to shape perceptions of space technology and exploration, this study explores the underlying values and attitudes used to influence policy preferences. Specifically, this study assesses how frames emerge and are sustained within a discourse, how and why frames change over time, and the role that frames play in shaping the ways that we think about problems and solutions. This study applies the elements of Burke’s Dramatism to a rhetorical analysis of public addresses from presidents Eisenhower through G. W. Bush. More specifically, Burke’s pentadic ratios were explored in the context of presidential space policy rhetoric to identify a correlation between the frames that the presidents have used and the specific values and beliefs about space exploration that may shape policy solutions. Although cheaper and less risky options are available, this study argues that proponents of the U.S. space program continue to focus on human space travel as an appropriate solution to the problem of exploring the universe because the actions and mission of the program have been framed in a manner that emphasizes the valuable role that humans play in exploring the heavens. This study offers scholars and policy makers alike a better understanding of the circular nature of the role played by frames embedded within a discourse.

Degree

Ph.D.

Advisors

Boyd, Purdue University.

Subject Area

Communication|Political science

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