Individual differences in cued recall of stereotype consistent and inconsistent pairings: A new implicit measure of stereotypes and prejudice
Abstract
Two experiments investigated the validity and reliability of a new, cued-recall measure of stereotypes and prejudice. This measure asked participants to learn and recall stereotypic and counter-stereotypic traits paired with male and female photos. Experiment 1 showed evidence of implicit stereotyping and prejudice in participants' correctly recalled traits, and implicit stereotyping in participants' guesses (incorrect responses). Also, partial evidence of convergent validity was obtained. An index of the extent to which participants recalled stereotypic pairings (compared to counterstereotypic ones) correlated with two other explicit measures of stereotyping, and a similar index computed from participants' incorrect replies (guesses) correlated with two explicit measures of prejudice. In addition, an index of the extent to which participants recalled prejudicial pairings (compared to non-prejudicial ones) correlated with one explicit measure of prejudice, and a similar index based on incorrect responses correlated with an explicit stereotype measure. Limited evidence was found for the cued-recall measures' predictive validity. Specifically, the more participants made stereotypic guesses on the individual-difference measure, the more they favored the male CEO candidate over the equally qualified female candidate in their trait and job-related ratings. Though Experiment 1 provided some limited support for the predictive and convergent validity of the cued-recall measures, Experiment 2 cast doubts on the ability of these measures to be used as reliable and stable indicators of implicit stereotyping and prejudice. Suggestions for how to improve the measure were discussed, and it was concluded that the cued-recall procedure might be better at illustrating implicit prejudice and stereotyping than measuring it at the individual level.
Degree
Ph.D.
Advisors
Carlston, Purdue University.
Subject Area
Social psychology
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