Celebration of heritage: The dynamic relationship between community heritage events' attributes and perceived value
Abstract
Communities across the United States and elsewhere have turned to various community based events to celebrate local heritage and culture. This study investigated the relationship between the attributes of community-based heritage events and participants' perceived value. A conceptual model based on the Means-End theory was proposed and empirically tested. The context of the empirical study was a community-based heritage event in a town located in the Midwestern region of the United States. The results of this study highlighted four attribute factors of community-based heritage festivals, namely, Historical Re-enactment, Social Interactions, Event Design and Physical Facets. Each attribute factor contributed differently to the perceived value dimensions. Furthermore, participants' perceived benefits of their festival experience mediated the relationships between event attributes and perceived value. The theoretical and practical implications of the findings also are discussed.
Degree
M.S.
Advisors
Lehto, Purdue University.
Subject Area
Social research
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